We aim people to express their values and principles of life by wearing authentic design clothing, not clothes that are made just to look wealthy.
We have built a new trend in Romania: premium identity fashion design. Inspired from the past, we build something for the present thinking about the future. We propose timeless products. We consider that trends are not necessarily important and we do not encourage consumerism. We believe in authenticity and sustainability. We respect and value original handmade embroideries, made with love and hard work by our ancestors.
We propose dreams and hopes, smiles and tears of many Romanians (daughters, mothers and grandmothers), all sewed in colorful ancient meaningful symbols.
In these modern times, the knowledge of sewing and embroidering craft is mostly forgotten. In the near future, this part of the Romanian heritage will probably be found only in museums and private collections. Through sustainability, we match 100 years old handmade traditional work with our contemporary design, to place them back where they belong – in your everyday wearing.
So wear it and nurture it, because it’s a piece of Romanian soul.